ISE 2023. VP Broadcasted live show

Powered by Invidis, Absen and Mediapro, “Content Studio by GRUP MEDIAPRO” is a new live show made entirely with Virtual Production technology based on LED wall + virtual RT set extension. It was done live for the ISE (Integrated Systems Europe) 2023 fair, the largest in the world in its sector. The program was recorded on each of the 4 days of the event and consisted of a set of interviews, keynotes and showrooms about the production and distribution of audiovisual content. Senior representatives from entities such as Google, America's Cup, Philips, Epic Games and Sony were part of these panels. My job consisted of the creative direction of the event for which I created a concept of a spaceship to which the guests are teleported. The event takes place every year at the Fira exhibition center in Barcelona.
Live Virtual Production TV show featuring interviews with 46 leading professionals in the international audiovisual industry. 

ISE is the world’s leading Audiovisual Integrated Systems event with 58K visitors & 1K exhibitors. 

Interview inside our VP set to BK Johannessen, Epic Game Broadcast & live Events business director.


Content Studio

The show had the same scheme, an introductory opening with our spaceship crossing a suggestive galaxy, the camera entering the ship and showing the interior. In it, Florian Rotberg, president of the Digital Signage Summit and CEO of Invidis, was in charge of interviewing a relevant member of the sector, who was teleported to the occasion.

Live Show

With a total of 46 interviews, the program was distributed with six different blocks that structured the contents: Hola Barcelona, Dave's Daily, Virtual Production, TechTalk, Invidis insights & Engaging Experiences. For 4 intense days, we were able to hear the opinions of experts with very interesting debates such as: Unreal for Virtual Production, VR + AR, Drones, Vertical Production (Tik Tok), Green Signage on productions, the gaming industry or new trends with AI for the audiovisual sector.

Tech Spec

Virtual production with a 9x3m LED screen located on self-built set. When the camera exceeds the LED space, we implement a virtual set extension to achieve a perfectly integrated space. EZtrack's tracked cameras, together with wTVision's live broadcast system for Unreal, allowed us to create a layered spaceship that included foreground plans, RT curved 3D lettering, interactive holographies and external video signal integrated in RT.


Content Studio was also an occasion for a big announcement: Taxto Benet (managing partner at Grup Mediapro) announced an investment of 3.5M € for the new Mediapro Barcelona Virtual Production set. It will open in 2024 and will have 235m2 LED screens as well as a greenscreen area in a 500m2 space located at the headquarters on the Diagonal avenue. It will be followed by several more VP sets worldwide.



With 58K visitors and more than 1K exhibitors it is the world’s leading AV and systems integration exhibition. ISE 2023 showcases the technology innovators and solutions providers, and includes four days of inspiring conferences, events and experiences. In addition, ISE hosts numerous pre-show and at-show conferences as well as showcasing keynote speeches, arranging off-site tech tours and facilitating numerous networking opportunities. Fira Gran Vía (Barcelona) from January 31st to February 3rd, 2023.

Content Zone

The program was created to give visibility to the new ISE area dedicated to Content Production and Distribution. The Content Zone in Hall 4 is where ISE has brought together solutions covering content acquisition, editing, management, storage and distribution - including cameras, camera tracking equipment, switchers, monitors, virtual sets, video networking solutions, intercoms and audio consoles. In this zone is where we have installed our dedicated stage area.


The wTVision team together with that of Videorepport and Adisar, companies of the Mediapro Group, managed to assemble the screen and the complete communication circuit in record time. To create this Virtual Production set with live broadcast, it was necessary to generate latency-free connectivity between the different content sources: multicam output, external material input for presentations, 3D environments by foreground/background layers, credits in real time, etc. EZTrack were responsible for the camera tracking system.


Here there is the complete list of the 46 “teleported professionals” who come into our spaceship to be interviewed. 16 from them were from the Mediapro Group. As always, the most interesting thing about the event has been being able to learn the points of view of prominent international professionals and to exchange ideas with them. So thanks to everyone who made it possible and especially to Taxto Benet for his commitment to the Virtual Production unit.


Alan Kaufmann. President at DynaScan Technology // Alba Collado. Account Manager at Visyon, Grup Mediapro // Alexander Pietchmann. CEO at Adam Hall Group // Andrea Ferrando. Creative director at Mediapro Exhibitions // Bernat Elias. Executive producer & Global Line Producer in The Mediapro Studio // BK Johannessen. Unreal Engine Business Director for Broadcast and Live Events at Epic Games // Brad Hanrahan. Global Strategic Partnerships and Alliances Sony Electronics // Carles Giner. CEO & Co-Founder at Newtonlab Space // Craig Francis. Digital Signage Partner Manager - Chrome OS,  Google // Dan Goldstein. CMO at AVIXA // Daniel Harkin. Head of product at // Daniel Rocafort. CEO at Visyon // Dave Haynes. Founder and chief editor at Sixteen:Nine // David Bajt. Co-Founder of Bild Studios // Demian Sabini. Virtual Production Executive Producer at Grup Mediapro // Emili Planas. CTO Group Mediapro // Franck Racapé. Head of Global Commercial & Vice president EMEA PPDS (Philips professional displays) // Javi Rojo. Content director at Ubeat, Grup Mediapro // Jeff Hastings. CEO at BrightSign // Juan Vega Diaz. International Business Development Manager at Alfalite // Kai Thäsler. Managing director of FAW (German Outdoor Assosiation) // Kike Lozano. CEO at GECA // Loren Hudziak. Customer engineer Lead at Google // Maarten Dollevoet. Chief Revenue Officer Broadsign // Manlio Romanelli. President at M-Cube // Matt Goche. CEO at Uniguest // Max Jaramillo. Managing Director at Latin Press // Miguel Ángel González. CEO at ZaSu Mexico // Mike Blackman. Managing Director at ISE // Montse Puig. CEO at Barcelona & Partners // Raluca monet. Global Partnerships Lead Chrome OS, Google // Richard Tan. Executive Director at InfoCommAsia // Rochelle Richardson. Senior Vice President, Avixa // Sam Gordon. Director at Big Purple Productions // Simon Westland. Marketing Director EMEA at Blackmagic Design // Stephen Nuttall. Managing Director, Production & Media Rights for America's Cup // Ted Romanowitz. Principle Analyst at Future Source // Tobias Lang. CEO at Lang A


Communications Director. Carme Anglada // Project chief. Joanna Sellés // Creative direction. Aníbal Santaella // Management. Isaac Bergadà // Unreal artists. Toni Solà, Dani Benavides // Production lead. Cristina Barrantes // Production. wTVision + EZ track team // Live show director. Aitor Font // RT control. Sergio Gómez, Enric López // Unreal live artists. Mar Prat, Demian Sabini, Xes Vilà // Light design. Adisar (Grup Mediapro)

VP live TV show for the world’s biggest AV/IS event

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